If you did well your marketing funnel you will earn the game.
The average website visitor will spend less than 20 seconds browsing before either leaving or continuing further into the site.
This means that your marketing funnel needs to give users best experience so that they explore more your website.
The marketing funnel is a process which lead visitors through different actions and responses until they end up becoming customers.
Thus, in order to make sure that your visitor leaves with positive attitude , you need to build a planned funnel. Read on to find out more about this essential tool for e-commerce sites!
What Is a Marketing Funnel?
The marketing funnel is a model that marketers use to track their sales goals. This model serves to describe the process of acquiring a new customer. It involves the following stages: Targeting, attracting and converting visitors to your website. Once you acquire a customer, it’s important to make sure that you follow up with the sale. This could involve anything from providing excellent customer service, to making sure about your product’s deliverability.Once visitors come to your site, make sure they’re converting them into customers.
Creating a Great First Impression
The first impression that your site makes is vital to your marketing success. There are a couple of things that you can do to make sure that your first impression is a good one. Your site’s branding should be unique, while clearly communicating your message. Choose colors that are associated with trust, quality, and professionalism. Make sure your site is lightweight with a fast loading speed, so nobody has to wait for it to finish loading. Choose a unique color palette that reflects your brand.
How to Encourage Visitors to Stay
If your visitors are leaving the site the moment they arrive, then you’re bound to lose a lot of potential sales. Make sure that you include social media buttons for all major platforms such as Facebook, Twitter, and Pinterest. Include a Live Chat – if your visitors have questions, or would like to get advice, they can contact you through your site with the click of a button. This way, you can make sure that every visitor receives the help that they need, and can get back to browsing.
Compelling Content to Nurture Relationships
No matter how quickly you can get your visitors to make the sale, there will be some people who will need time to mull it over, and make decisions. For these people, you’ll want to offer content that will nurture their decision-making process, and help them feel confident in their purchase. This is where your blog comes into play.
A blog is a place to publish content like guides and tutorials that will keep visitors on your site. Thus encourage them to make another purchase in the future..
Selling Through Re-marketing
Re-marketing is a technique that involves the various advertising platforms showing your product to those who have previously visited your site, but haven’t made a purchase. This way, you can encourage these people to make a purchase, and you don’t even need to be present for them to do so.
As you can see, the marketing funnel is not just a series of fancy words that are thrown around.
This is a real concept that will help you guide your visitors through the sales process.
To start, you need to create differents steps in your funnel, then actions your visitors must take at each step.
Once you set your funnel , be ensure to attract your visitors to your site, that they leave with good feedback
When they do, they are more likely to become customers, and you will gain a positive reputation.
Do you need more artciles? Click Here